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In today’s fast-paced business environment, customer expectations have changed. Instant replies, smooth transactions, and personalized experiences are no longer optional – they’re expected. Yet for many growing businesses, managing high volumes of inquiries, tracking leads, and following up with customers quickly feels overwhelming. Without the right systems in place, teams risk losing valuable sales simply because they can’t respond fast enough.
Durian Memories, a durian retailer in Singapore, faced this very challenge. While demand for their products was strong, the pressure to respond to countless daily inquiries – often after hours, was straining the team and leading to missed opportunities.
By implementing Vision AI Commerce, a Generative AI-powered customer engagement platform, Durian Memories was able to automate their customer interactions, streamline operations, and increase revenue. The result? a 30% increase in sales, reduced customer drop-off, and a smoother experience for both team and customer.
🎥 Watch the full transformation – see how Vision AI Commerce, supported by IMDA’s Productivity Solutions Grant (PSG), delivered these results!
The Challenge: Too Many Messages, Too Little Time
Durian Memories began as a personal dream turned into reality – when the owner, Daryl, bought into an existing durian business three years ago. The mission was simple: deliver quality durians, build trust with customers, and grow the business.
But in practice, it wasn’t so simple.
The shop was receiving a sheer volume of inquiries, especially during festive and peak periods. These messages flooded in across the day—and often after operating hours—making it nearly impossible to keep up.
Without a structured system in place:
❌ Messages were missed entirely or answered too late
❌ Valuable leads were lost to competitors who responded faster
❌ Sales required constant manual work, from payment collection to order confirmation
❌ Customers who came once didn’t always return—there was no ongoing engagement
“Without a proper system, we tend to miss messages. It can be quite painful, especially when it leads to potential loss of sales.”
—Daryl Lim, CEO of Durian Memories
The Turning Point: Vision AI Commerce
To overcome these daily roadblocks, Durian Memories implemented Vision AI Commerce—a unified CRM and automation platform powered by Generative AI.
The goal was clear: reply faster, provide a smoother buyer journey, and deliver better after-sales service. Here’s how the solution delivered:
🔹24/7 AI Responses
The Gen AI-powered chatbot provided instant answers to customer inquiries—even those sent in local dialects.
🔹Lead Management System
All customer messages were automatically organized, tracked, and stored—allowing the team to follow up effectively without losing track.
🔹Integrated Payment Features
Customers could complete transactions seamlessly through the platform, helping to automate the sales process and reduce manual effort.
🔹Promotion Engine & Customer Database
Vision AI Commerce helped the team build a real customer base. From there, they could send targeted promotions and updates—like new stock alerts or their popular Mangan Wang family packs.
🔹Upselling & Retention Tools
With AI-generated deal suggestions and reminders, returning customers were more likely to purchase again—boosting overall lifetime value.
The Results: Sales Growth and Business Stability
After implementation, the impact was both immediate and long-lasting.
✅ Customer drop-off significantly reduced
✅ More returning customers
✅ 30% increase in sales, particularly during high-demand seasons like Father’s Day
✅ More efficient operations, with less time spent on manual replies and admin tasks
“Overall, I’m spending less, selling more, running the business smoother, and growing the business without burning.”
—Daryl Lim, CEO of Durian Memories
Durian Memories’ experience is a clear reminder that digital transformation is not just for large companies. Small businesses can and should invest early in tools that free up time, reduce manual work, and help scale sustainably.
This approach not only improves short-term efficiency, but also builds a solid foundation for long-term success.
Get up to 50% Funding Support with PSG-Approved AI Solutions
The solution implemented by Durian Memories is part of Vision AI Commerce, a smart AI platform pre-approved under Singapore’s Productivity Solutions Grant (PSG).
That means eligible SMEs can receive up to 50% funding support, making it easier to start without heavy upfront costs.
This is part of Singapore’s ongoing mission to help SMEs digitize, innovate, and stay competitive.
Ready to Grow Like Durian Memories?
Adopting AI doesn’t need to be complicated. Vision AI makes it easy.
Durian Memories scaled its business by 30% with Vision AI Commerce, automating customer interactions and boosting conversions. Now it’s your turn. Let Vision AI Commerce handle the repetitive tasks and free up your time to focus on growing your business!
